The best way to increase your presence in the web and build your brand is to start sharing your knowledge. Sharing information via blogs, videos, white papers are the best ways to share knowledge. Once you share your knowledge through blogs and videos, this creates a viral effect and other people share the information or comment on the information and your company presence on the web increases. The more information that is written the better it is as your targeted audience would have a very clear understanding that you are good at what you do.
Once they visit your website you need to clearly provide the required information they are looking for. You need to have very clear video’s describing what your company is all about and your company could solve their problem. You will also need to have very clear landing pages to get their information and have to respond to them at the earliest.
At last what matters the most is the quality of tools and the price at which you sell them. Interested leads can be given sample tools and if the quality of tools and the price at which you sell them is great there is no doubt you will bag an order.