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5 Areas to Focus for a Machine Shop to Thrive in this Economy

There are multiple reasons Machine Shops Fail in this terrible economy, the main reasons include:

1. The Quality and price of Raw Materials
2. The Operational Cost of your machine shop
3. The quantity produced per item/ order
4. The marketing strategies involved in getting new clients
5. Always give out few samples for clients to test and evaluate

To survive and thrive in this economy, your machine shop must focus on 5 main important things,

1. The Quality and price of Raw Materials

Procure raw materials from approved sources only along with material test certificates. The price you pay for your raw material is one of the main drivers for your profit.

2. The Operational Cost of your machine shop

To thrive in this economy, every machine shop needs to keep its operating costs as low as possible. Do not try to rent or invest in new machinery to carry out large orders, rather get the work done from reliable sources at affordable rates.

3. The quantity produced per items
Focus on large orders to save set up times on machines which will lead to improved productivity

4. The marketing strategies involved in getting new clients

The most important thing for a machine shop is on new ways of business development. Focus on the internet to get new clients all over the world. Inbound marketing strategies are successful ways to gain new clients.
Maintain your web site regularly and ensure fresh content is added frequently to improve your google ranking.

5. Always give out few samples for clients to test and evaluate

Once you have a lead, always try and provide free samples to the lead for them to get a clear understanding of the quality of products they would get once an order is placed. This will definitely speed up the process for the client to place orders and will help in increased top and bottom lines.

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